KATIE HILTON

Poster with cut out thaumatrope.

Final products made up for the Ted Baker Brief! We had to 'create an intergrated campaign that articulates the Ted brand in a chosen catagory'. Specifically focusing on the 'irreverent British humour' of the brand and utilizing non-traditional media. I chose eyewear, and went with the theme of flying glasses. I was inspired the surreal nature of much British comedy (such as Monty Python) and decided to kind of personify the glasses, and show them (and the Ted brand) as being completely different and unusual. The style came from researching Victorian circus' and sideshows. I wanted to physically show these glasses flying in a kind of promotion that could be handed to people and experienced, so I created some Victorian animation devices: the Thaumatrope and Phenakistoscope. The POS and packaging surrounding these also follows the same theme.

The set.

Paper carrier bag.

Box for glasses case.

Thaumatrope & Packaging.

Phenakistoscope & Packaging

Label and instructions for tropes.

'Ticket'

Window display proposal.

I enjoyed doing this immensely!

This is my final outcome from my Corporate Identity workshop. We had to create a corporate identity for out partner's imaginary business. Mine was a cider bar in Manchester, that provides specialist and unusual ciders from around the world - and also a relaxed, 'log cabin' environment. It's primary audience would be students and young professionals.

I created a set of stationary: the business card (above), letterhead and envelope. We were aslso asked to come up with a promotional item for the company. My partner was very adament she wanted something different than the usual flyer/poster promotion so I came up with mini free sample bottles with a map to the bar on the back (no photos of these just yet!).